Elegant French Bridal Boudoir Chicago & Suburbs

There's a trend on social media highlighting the word demure across all facets of life. The "Demure Trend" is about properly conducting oneself at work, how to cordially place your coffee order at Starbucks, and even how to dress for your day. It's a fun play on modesty—the foundation on which Amélie Boudoir was built.

According to the internet, Demure is defined as:

"...being "demure" means being cutesy, clean, and mindful, not being messy or loud…going about your day with quiet confidence and gentility. Dressing modestly at work? That's demure." [c/o The Desert Sun] Online dictionaries further go on to say that, "demure means reserved, modest, serious, shy...classy, put-together, subtle or elegant in a cutesy kind of way."

"Very demure" TikToker Jools Lebron explains the viral trend viral 

For me, it's about being professional and maintaining a classy attitude; a sophisticated essence that permeates everything you do. For Amélie Boudoir especially—it's about an eternal elegance. It’s a safe space. It's all exuding confidence (and about being gently coached) like @joolieannie references: "Demure is what it means to you. It's being mindful and considerate of the people around you, but also of yourself and how you present to the world." [c/o CBS News] 

The Demure Bridal Boudoir photography story (below) showcases my take on "demure" boudoir in Chicago—perfect for the more modestly-inclined Illinois bride searching for an elegant wedding gift for herself and her betrothed. It’s about feeling and looking like her best—always classy and confident!