Master Your Boudoir Site with Squarespace

From built-in-SEO tools to website monitoring to being able to make website changes on the spot—Squarespace is the BEST platform for building your boudoir website. I know it was for me. Here are the 7 reasons why I love using Squarespace for my boudoir website.

1. Easily Track Who Visits Your Website

   Squarespace allows website owners to track who’s visiting their site on a day by day basis. It also builds a case history of frequent visitors by indexing how many site visits are coming from a particular city and IP address. As they say, information is knowledge. Furthermore, there are ways of tracking website visitors and analyzing behavior to help spot suspicious patterns. We all have stalkers don’t we?!

2. View Site Analytics

Squarespace includes built-in analytics to display the following:

• The number of visitors

• Page views

• Traffic sources (where visitors are coming from)

• Geographic location of visitors

• Popular content on your site

You can use this data to look for unusual patterns, such as frequent visits from a particular IP address or location.

3. Google Analytics Integration

If you want more detailed tracking, you can integrate Google Analytics with your Squarespace site. Google Analytics gives you more granular information, including:

• Specific pages visitors are viewing

• How often they return

• Behavior flow (where they go next on your site)

4. The Installation of Third-Party Tools

You can integrate third-party tools like Hotjar or Crazy Egg with your Squarespace site to track user interactions in more detail, such as:

• Click heatmaps

• Scroll depth

• Session recordings

These tools can give you a deeper understanding of how someone interacts with your site, which might be useful if you're trying to understand persistent behaviors.

5. Blocking or Restricting Access

If you do identify a problematic visitor (e.g., someone constantly returning to your site without interacting meaningfully), you could:

• Block IP addresses: You can block specific IP addresses from accessing your site by modifying your site's .htaccess file (if using certain types of hosting) or using other security plugins if your site supports them.

• Use a CAPTCHA: Implementing CAPTCHA challenges for certain actions (e.g., submitting forms) might help filter out bot behavior or make it harder for an individual to continue accessing your site repeatedly.

6. Easily Update Your Site

Squarespace leverages the ultimate in creative freedom for independent boudoir businesses like Amelie Boudoir. Swap out images, add text, run a promotion, or update pricing at a drop of a hat without the need for code. Squarespace is known for being user-friendly, and there are several factors that contribute to making it easy for users—whether beginners or those with some web experience—to update and maintain their sites. Here are the key features and factors that make Squarespace a great option for easy site updates:

Intuitive Drag-and-Drop Interface:

• No coding required: Squarespace uses a drag-and-drop interface for adding and rearranging content. This means you don't need to know HTML, CSS, or JavaScript to make changes to your site.

• Live preview: Changes are instantly previewed in real-time, so you can see what your site will look like before publishing.

Pre-designed Templates:

• Beautiful, mobile-responsive templates: Squarespace offers a wide range of professionally designed templates that are fully customizable. You can start with a template and easily update content without having to worry about layout design, ensuring that your website always looks polished and up-to-date.

• Templates for specific industries: Whether you're running a portfolio, an online store, a blog, or a business site, there are tailored templates designed for your needs, making it easy to keep your site relevant.

Content Management System (CMS):

• Centralized content organization: Squarespace allows you to manage all your content—images, text, pages, blog posts, etc.—from a single dashboard. This makes it easy to update and organize the content quickly.

• Customizable content blocks: You can add pre-built content blocks (text, images, videos, buttons, forms, etc.) to any page, and move them around to change the layout without any technical effort.

  7. Built-In SEO Prompts

  Built-in SEO tools: Squarespace provides easy-to-use SEO settings for each page, blog post, or product. You can quickly edit meta descriptions, add alt text for images, and set up URL slugs to optimize your site for search engines. For those new to SEO, Squarespace offers a helpful SEO checklist to guide you through basic tasks to improve your site's visibility on search engines.